What Your Sales Page Should Include
A sales page is a great way to help you sell your digital products, courses, and services. It gives you a chance to educate your customer about your product/service, and persuade your customer to purchase from you.
Below is a list of different sections you can include on your sales page. Some sections may not be needed depending on what you are selling.
Identify the “Problem”
Chances are someone landed on your sales page because they are looking for a solution to some type of problem they have. This could be getting more sales, learning affiliate marketing, creating engaging content, etc.
This is your chance to create a connection with your audience and let them know you understand their problem, and that they are not alone.
Possible Positive Outcomes
Show your audience what they are missing out on by not buying your product/service. Let them know what their life could look like with your product/service in their life. This could look like making sales daily, having more free time, not feeling burnout by your work, etc.
Introduce Your Product or Service
This is the part of your sales page where you’ll explain your product/service. Is it a course? A planner? An e-book? You can also add in a mockup if you’re selling a product. This gives your audience a visual and a better idea of what your product is.
What’s Included
Now that they know your product/service, tell them what’s included when we purchase from you. This could look like training videos, tutorials, a workbook, 1:1 coaching, etc.
If your product includes modules, you could outline them in this section to give them a little more info about what they’ll be learning.
Testimonials
Adding testimonials to your sales page is important to include! Your audience wants to know your product or service actually produces results. This also builds trust between you and your audience. It’s a great idea to post a few testimonials throughout your sales page.
Bonus Items
A great way to entice your audience to buy from you is to offer a couple of bonus items. They’ll feel like they are getting even more for their money. Bonus items could be a workbook, a checklist, an extra training video, etc.
Pricing
With your pricing, you can offer a one-time payment or you can offer different payment plans. With payment plans, you can label them as “most popular”, “most savings”, “best offer”. Labeling them can help direct your audience to a specific payment plan you’d prefer they choose.
Bio Section
Adding a quick bio section to your sales page gives your audience a better sense of who you are – the creator of the product/service. You can talk about how you started in your industry and qualifications (why someone should buy from you).
Make sure to add a picture too!
Special Discount
Another way to entice your audience to buy is to create urgency with a special offer. This could include the pricing being an extra 10% off for the first week you launch your product/service. You can even add a countdown timer to literally show them how much time is left and that it’s ticking away every second they don’t buy from you.
FAQ
It’s always a great idea to add a frequently asked questions section on your sales page. Think about the questions your audience could potentially have about your product/service. This could be the difference between someone purchasing from you or not.
If someone ends up asking you a question that’s not on your FAQ, make sure to add it because more likely than not someone else has that same question.
*Sales Page Call-to-Actions
This is the most important part of a sales page, including call-to-actions (CTA) throughout the page. The main CTA is a buy button. If someone already knows they want to buy from you, don’t make them scroll all the way to the bottom to do so. Give them multiple opportunities to decide to buy.
You can also add a CTA bar at the top of the page with your limited discount and a button that goes straight to the payment plans. Make sure the bar stands out and is the first thing someone sees when clicking on your sales page.
This is your long list of sections you can have on your sales page to help promote your product/service. Again, some of these sections may not pertain to what you are selling.
If creating your own sales page makes your head spin or you feel like it’s a lot of work, I have a couple of sales page templates for Showit available in my shop that are customizable. Take the stress out of creating a detailed sales page by using a premade template.