Updated 5/21/23

In today’s digital age, selling digital products has become a lucrative venture for entrepreneurs and creators.

Selling digital products is a fantastic way to earn passive income, and what’s better than making money in your sleep?! Nothing. You design and create it once and then you can sell it over and over again!

But where do you start? To stand out and maximize your sales potential, you need to employ effective strategies.

In this blog post, we’ll explore essential tips to help you master the art of selling digital products.

Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something

Identify Your Target Audience

Before diving into the digital marketplace, it’s crucial to identify your target audience. Understand who would benefit from your digital product, and tailor your marketing efforts accordingly. Conduct market research, analyze competitors, and create buyer personas to guide your product development and promotional activities.

Create High-Quality Digital Products

In a competitive market, quality is key. Ensure your digital products are polished, professional, and deliver value to your customers. Whether it’s an e-book, software, digital art, or templates, invest time and effort to create exceptional products that stand out from the crowd. Consider seeking feedback from trusted peers or potential customers to refine and improve your offerings.

Offer Limited-Time Promotions and Discounts

One effective strategy to boost sales is to offer limited-time promotions or discounts. Whether it’s a launch discount, bundle deal, or seasonal offer, these incentives create a sense of urgency and encourage potential customers to take action. Utilize email marketing, social media, or collaborations with influencers to spread the word about your promotions.

Build an Engaging Website or Landing Page

Having a well-designed website or dedicated landing page is crucial for showcasing and selling your digital products. Craft compelling copy, highlight key features, and use eye-catching visuals to grab visitors’ attention. Include persuasive calls-to-action, such as “Buy Now” or “Learn More,” and make the purchasing process seamless and user-friendly.

Check out our sales page templates here.

Provide Exceptional Customer Support

Delivering exceptional customer support can greatly impact your sales and reputation. Respond promptly to inquiries, address concerns, and offer assistance to your customers. By building a reputation for outstanding customer service, you’ll increase customer satisfaction and foster positive reviews and referrals, which can significantly contribute to your long-term success.

Leverage Customer Testimonials and Reviews

Positive customer testimonials and reviews can be powerful social proof to encourage potential buyers. Request feedback from satisfied customers and showcase their experiences on your website or social media platforms. Consider offering incentives or discounts to customers who provide testimonials, as it incentivizes them to share their positive experiences.

Check out our testimonial add on templates

Continuously Evolve and Update Your Products

To stay relevant and maintain customer interest, it’s essential to continuously evolve and update your digital products. Keep an eye on market trends, listen to customer feedback, and make necessary improvements or introduce new features. By offering regular updates and enhancements, you demonstrate your commitment to providing value and keep customers coming back for more.

Utilize Pinterest Marketing

Pinterest is by far one of the best ways to advertise your digital products. Pinterest has brought in 66% of traffic to my Etsy shop. That’s a HUGE chunk! There are so many people searching for things on Pinterest, so it’s important to take advantage of that!

Creating Pins

Creating multiple pins per digital product is one of the first things I do to advertise a new product and get eyes on them. The pins need to have eye-catching titles that make people want to click through to your website instead of scrolling right past.

Keywords

To make sure your pins get seen, use keywords to find out what people are searching for on Pinterest. Keywords help to get your pins in front of the right users, and you can even break it down into more specific phrases for more targeted traffic. Think about what words and phrases your target audience may be searching for, and then add them to your pin descriptions and titles to help get your pins noticed. By tailoring your pins to specific keywords, you’ll be able to reach the right people and get more eyes on your content.

Pinning Consistently

Pinning consistently is also VERY important. Don’t go days without pinning. When you pin consistently, you’re ensuring visibility for your pins. You want to build an audience to reach with your content, and the best way to do this is to make sure your pins are being seen by as many people as possible.

This means being consistent in the frequency, timing, and topics you pin – creating a strategic and organized approach to content sharing on Pinterest. An effective pinning schedule can make all the difference in the success of your content, so don’t neglect the importance of this strategy. I use Tailwind to help schedule my pins and keep my posting schedule consistent. You can also schedule posts right in the Pinterest platform.

Selling on Multiple Platforms

One way to get more eyes on your products is to sell them on multiple platforms. Having a presence on multiple platforms not only allows you to reach a larger audience, but it also helps you establish your brand’s presence as a trusted and reliable source of products.

Social media, ecommerce shops and even niche marketplaces are great places to start when introducing your products to potential customers. Not only will selling on multiple platforms increase your reach, but it can also give you insight into customer preferences and help you create better products in the future.

The platforms I sell my digital products on are:

• Etsy
• Creative Market
• Design Bundles
• Shopify

Etsy

This was the first place where I started selling my digital products. Etsy is a very popular website, so if you work at it, you can do really well selling on there. I suggest you start your selling on Etsy first since there is already such a huge audience on there.

Make sure you focus on SEO for your listings! Marmalead is the most recommended Etsy SEO product by leaders in the community and takes the guesswork out of getting found on Etsy!

Shopify

Although I use Showit, I host my products on Shopify Standard. The Shopify Standard plan comes with Shopify’s standard features for the point of sale and “Buy Button” sales channels, the analytics page, and the finance reports. Shopify Standard doesn’t include the online store sales channel. Start a free trial of Shopify!

Design Bundles

Design Bundles is a website where you can buy and sell digital design items. You can find fonts, graphics, textures, and templates. I’ve sold a decent amount of my products on there, so I would recommend setting up an account. I even made a sale my first day selling on Design Bundles. However unless you are only advertising and linking your products on here, it’s not very lucrative, at least in my opinion.

Creative Market

Creative Market is another platform to sell digital designs on. I purchase products on there all the time to use.

However, it is harder to get approved to sell on Creative Market. I got denied twice before I got accepted. They also take a big percentage of the sales you make.

However, just like Etsy, Creative Market already has an audience. Once you list your products, you can make passive income without doing anything else. So I say, why not?

Write Blog Posts

If you don’t already, I suggest starting a blog on your website to go along with your products. This is an easy way to talk about your digital products!

For example: I sell Instagram templates so I wrote a blog post on Instagram branding. This topic made it easy to mention and link my products throughout the post.

Create pins for that blog post to drive traffic to your post, which will get more eyes on your products!

Email Marketing

Do you have an email list? If not, start one NOW! Having a list of subscribers and people to email is another way that has helped me sell my digital products.

You don’t need a huge email list to make sales either. However, you don’t want to send emails solely about your products. That can come across spammy and annoying which can make people unsubscribe. The important thing is to provide valuable information in your emails where you can mention your products.

If you’re wondering how to even start an email list, I wrote an entire blog post on how to do that with Flodesk and Etsy.

Having a good email marketing strategy can really help increase your sales, let your subscribers know of upcoming sales, and to give out coupons if you decide to.

RELATED READING | “How to Grow Your Email List with Etsy“

Optimize Your Website

There are a few different way to sell more products right on your own website.

• Make sure to have related products shown on your product pages. This way, someone may see another product they want to add to their cart.
• Up-sell and cross-sell your digital products. This can help sell higher-priced items.
• Provide multiple payment options (PayPal, debit, credit, etc.) to make it easier for customers to easily purchase.
• Create a “Resources” page that’s easily accessible. Chances are some of the products you are creating and wanting to sell are solving a problem for someone, which can be a resource for them.

As you’ve seen from all of these tips, there are lots of ways to advertise, promote, and get your products seen and sold. These tips help me get daily sales and create daily passive income.

Selling digital products offers incredible opportunities for creators and entrepreneurs to monetize their talents and reach a global audience. I love that I can create a product once to be sold over and over again.

I hope these tips help you in selling your digital products! Good luck on your journey to selling digital products!