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blush created

why brand design?

why does it even matter?

As I'm strolling through the aisles of a store (most likely Target), I spot a new brand across the aisle that I haven't seen before. And I'm immediately drawn to it. But what am I drawn to? I don't even know what the product is yet, but I know I HAVE to have it!

But then I understand... It's because I'm drawn to the beautiful branding and packaging! It gets me every time! Anyone else? 

I have purchased products just because I'm in love with the branding.  This is exactly what branding is suppose to do; it draws you in, makes you want to know more, and speaks to you.
And I wanted to make branding that did exactly that!

Branding helps businesses create an emotional connection with customers and create recognition for their company and products.

a few fun facts

I'm a true crime junkie

I go to Target every Saturday with my mom

I have 2 cats, Sven and Ralphie who are very needy but I love them!

My favorite movie is 10 Things I Hate About You