why brand design?

As I'm strolling through the aisles of a store (most likely Target), I spot a new brand across the aisle that I haven't seen before. And I'm immediately drawn to it. But what am I drawn to? I don't even know what the product is yet, but I know I HAVE to have it!

But then I understand... It's because I'm drawn to the beautiful branding and packaging! It gets me every time! Anyone else? 

I have purchased products just because I'm in love with the branding.  This is exactly what branding is suppose to do; it draws you in, makes you want to know more, and speaks to you.
And I wanted to make branding that did exactly that!

Branding helps businesses create an emotional connection with customers and create recognition for their company and products.