As I'm strolling through the aisles of a store (most likely Target), I spot a new brand across the aisle that I haven't seen before. And I'm immediately drawn to it. But what am I drawn to? I don't even know what the product is yet, but I know I HAVE to have it!
But then I understand... It's because I'm drawn to the beautiful branding and packaging! It gets me every time! Anyone else?
More often than not, I will buy a product because I'm in love with the branding. This is exactly what branding is suppose to do; draw you in, make you want to know more, and speak to you.
And I wanted to make branding that did exactly that!
I'm a true crime junkie
I go to Target every Saturday with my mom
I have 2 cats, Sven and Ralphie who are very needy but I love them!
My favorite movie is 10 Things I Hate About You