When it comes to branding, your logo is like your brand’s BFF – it creates recognition and resonates with your audience. Creating the perfect logo isn’t just about making something pretty; it’s about speaking volumes about who you are as a brand.
One important way to achieve this is to have logo variants. Yep, we’re talking about your primary logo, an alternate logo, and a few submarks. Each one plays a crucial role in amplifying your brand presence across different platforms.
Primary Logo
Think of your primary logo as the face of your brand. This logo variant is your go-to choice for most situations, whether it’s your website, business cards, or storefront signage. Its consistency creates and ensures brand recognition among your audience.
Where to Use
Use it on your website, business cards, letterheads, and any other prominent brand materials where you want to establish a strong brand presence.
Alternate Logo
While the primary logo serves as the cornerstone of your brand, there are times when you need a more flexible option. Enter the alternate logo – a variation of your primary logo that offers versatility without sacrificing brand identity. This variant can feature a simplified design, rearranged elements, or a different layout. If your primary logo is more on the horizontal side, your alternate logo may be more vertical or square. Alternate logos ensure that your brand remains recognizable across diverse platforms.
Where to Use
Use it on your social media profiles, app icons, mobile website layout, or any space where the primary logo might be too complex or large.
Submarks
In the world of branding, it’s the little things that make a big difference. Submarks are those small, stylized icons or symbols derived from your primary logo. These small details serve as visual accents, perfect for adding a touch of sophistication to your brand collateral. Submarks add a layer of finesse that elevates your brand presence.
Where to Use
Use them on your Instagram profile pics, images (to watermark), packaging, website footers, email signatures, or any place where a subtle brand presence is desired.
By utilizing logo variants – primary logo, alternate logo, and submarks – you create cohesion across all platforms, thus creating a strong brand identity that resonates with your audience.
If your business is in need of new branding that will stand out and attract your ideal clients, message me and let’s chat!
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