It can be easy to overlook the power of email marketing when social media platforms dominate our online interactions.
However, creating and growing your email list remains a fundamental strategy for businesses.
In this blog post, learn the importance and benefits of building an email list using Flodesk—my go to email marketing platform—and learn effective ways to grow your list of subscribers.
Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something.
Why Your Email List Matters
While social media provides an excellent channel for reaching your audience, it is essential to have a direct line of communication that you fully control. Here are some reasons why building an email list is crucial:
Ownership and Control
Unlike social media platforms, an email list gives you complete ownership and control. It allows you to establish a direct connection with your subscribers, enabling personalized and targeted communication.
If for some reason your social media is deleted or you get suspended, you’ll still have your email list.
Conversion and Sales
Email lists are a powerful tool for converting leads into customers. Research has shown that email marketing has a higher conversion rate compared to social media platforms.
With a well-nurtured list, you can guide subscribers through the buyer’s journey, driving them towards making purchases, booking services, or taking desired actions.
Getting Started with Flodesk
What is Flodesk?
Flodesk is the fastest growing email marketing platform helping small business owners design emails people love to get. From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences and convert subscribers into customers.
Who is Flodesk for?
Anyone looking to send awesome emails. This includes small business owners and creators like: artists, authors, attorneys, bloggers, brick and mortar shops, business and life coaches, marketing consultants, ecommerce shops, fitness professionals, graphic designers, photographers, wedding industry professionals and more!
Sign up for Flodesk
Click here to sign up for Flodesk. Flodesk is normally $38/month, however you can get 50% off your first year with my link. They also have a 30-day free trial to test it out.
The Benefits of Using Flodesk
Unlimited Subscribers
With Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers and unlimited access to all features. Click here to get 50% off your first year with my code!
Drag-and-Drop Email Builder
Want to look like you have an entire marketing team crafting and coding your every email? Look no further! The intuitive drag-and-drop email builder allows you to customize emails quickly, while Flodesk’s unparalleled email and form template gallery helps you elevate your brand.
The premade templates make it super easy to create emails and forms!
Layout Blocks
While Flodesk’s curated designs are a big differentiator, their proprietary Layout blocks truly set them apart from the competition. Layouts help you create custom graphics, design collages and sign off every email with a specialty script font signature right within the email builder—no third-party design software needed. Once emails are sent, Layout blocks render in a special way to ensure they’ll look great on any device in any inbox.
Ways to Grow Your Email List
Optimize Your Website
Place prominent opt-in forms on your website, utilizing eye-catching designs and compelling copy. Consider using a pop-up form that comes up when someone lands on your website. You can also place sign up forms in your blog posts.
Offer Freebies
A great way to grow your email list is to offer freebies. This could be in the form of an ebook, Canva templates, stock images, or checklists.
It’s important to offer a freebie that relates to the products you sell or the services you offer. You want your subscribers to be interested in the things you do, so that they become potential customers or clients.
Psst… here is one of my freebies!
While social media platforms are valuable, building and nurturing an email list remains an essential marketing strategy. With Flodesk’s user-friendly platform and the right strategies in place, you can create a powerful email list that allows direct communication with your audience and potential clients/customers.
Remember, your email list serves as a lifeline, ensuring that even if social media platforms fade away, you’ll still have a valuable connection with your subscribers.
So, start building your email list today and unlock the full potential of email marketing with Flodesk!
Save 50% on Your Flodesk Subscription
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