As an Etsy seller, it can be hard to grow an email list. This can be especially true if you don’t have your own website and only sell on Etsy. Etsy doesn’t let you collect email addresses so how are you supposed to grow your mailing list?

It’s a lot easier than you might think!

Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something.

So what did I do to help grow my email list? I added an opt-in image to the end of my Etsy listings!

One of the things I sell in my Etsy shop is Instagram story stickers. So at the end of these listings, I added an image that says,” Would you like 5 extra free Instagram stickers?” I then added a link at the beginning of the item description (so it’s easy for people to find) to a landing page to sign up to get the free stickers. How easy is that?!

And let me tell you, it works!!

Before I did this, I had literally like 5 email subscribers. Seriously! And one of them was my mom and another my boyfriend. It can be hard to grow an email list when starting out!

This has gotten me 163 email subscribers from this opt-in alone in the last couple months. And I know that’s not ground breaking, but it’s better than only having 5 subscribers.

Now you may be saying, “That’s great and all, but I sell physical items. I can’t give products away for free!”

Another opt-in idea is to offer a discount code for people who sign up. Then add the opt-in link at the beginning of your item description. This could be the deciding factor that makes someone want to buy from your shop!

How to start an email list with Flodesk

1. If you don’t have an email provider yet, I highlight recommend Flodesk! It is by far my favorite. It’s a very user-friendly website, while others I have tried have not been. They also have pretty design templates you can customize, which makes creating emails a breeze! Click here if you’d like 50% off your Flodesk subscription.
2. Create an email list. In Flodesk, create a segment. I named mine “Etsy Freebies”. This lets you track how many subscribers you get through your Etsy opt-in. You can create new segments for different opt-ins if you’d like. I think it’s very helpful and gives you insight into which opt-ins do well and which don’t do as well.
3. Create an email signup form. This is where potential subscribers will sign up for a freebie/discount. Flodesk has many landing page templates to use so you don’t even need a website.
4. Once you’ve completed your signup form, you need to create a workflow. This is how you will set up what will happen when someone signs up on your form. In this case, once they sign up, they will receive whichever opt-in you decide (freebie, discount, etc.).
5. When the workflow is all set up, test it out to make sure everything works and that the freebie or discount code successfully gets sent. (if you decide on using a discount as your opt-in, make sure to create that discount code in Etsy.
6. Create a picture to add to the end of your Etsy listings. Make it clear that the link will be in the item description. The easiest way to create this image is in Canva.
7. Add the signup link in your item description. I suggest putting it right at the beginning so it’s easy for people to find.

It’s easy, I promise!

Comment down below if you have any other tips or tricks to help grow your email list!

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