Pinterest is a fantastic platform to drive traffic to your website and business! It’s definitely my favorite way to market my services and products. In fact, I received 71% of my traffic to my Etsy site just from Pinterest alone!
Below are the link clicks from my pins from the past 3 months. I wanted to share a few Pinterest tips that have helped me increase the link clicks so that you can grow your account too and drive traffic to your website!
Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something.
I know that it can sound daunting and that you don’t have time to spend all day on Pinterest, but I promise, it can be done! This is where Tailwind comes in…
Tailwind is a scheduling program and a real game-changer when posting consistently on Pinterest. Scheduling your pins ahead of time means you don’t need to always manually pin, which saves you so much time.
I suggest posting anywhere from 15-25 pins a day. You may be saying…”Woah! That’s a lot!” You’ll realize once you start making multiple pins per blog post or product and pinning some from other accounts, it fills up quickly!
I also love that Tailwind suggests the best times to schedule your posts based on when you get the most engagement. Take advantage of this feature!
When I post constantly every day, I see my client’s accounts grow as well as my own. They reach more people and get more clicks. This is one of the most important tips I give to people. Post consistently!
I mentioned in Tip #1 to create multiple pins per blog post or product. This is very important! Pinterest LOVES fresh pins. This is the big thing right now that Pinterest keeps reiterating. A “fresh pin” means a new image is used. You shouldn’t be posting the same pins over and over to the same boards and groups. This can come off as spamming which Pinterest (and other Pinners) hate. You won’t get anywhere with being spammy.
Creating new pins lets you try out different colors/fonts to see what your audience likes and is clicking on more. Once you find out what they like (study your analytics), use that info to create more pins. You should also be making fresh pins for old content too!
Related Reading: Why You Should Upgrade to Canva Pro
Creating pins is probably the last thing you have time to do with your blog or business. Running a business is a lot of work. By using pin templates, it makes creating new pins a breeze!
With templates, all you really need to do is add in a picture (your own or a stock photo), create a click-worthy title, and change any colors/fonts. The formatting of the pin will already be in place, which sometimes is half the battle. I have Pinterest templates available in my shop that are customizable with Canva.
Researching keywords is very important if you want your pins to show up and be clicked on. Pinterest is like a huge search engine. How do we know what people are searching for though?
Well, there are a couple of ways to find out…
The first way and the best way in my opinion is to use the search bar right on Pinterest. Start with one keyword that has to do with your pin, and it will automatically show you what people are searching for along with that keyword.
Let’s say you wrote about how to create the perfect blog post. Just by starting your search with “blog”, a handful of other keywords came up with it. These are things people are most searching for.
You can also see the results by searching just “blog” and hitting enter. Right along the top are also what people are searching for.
You can even narrow it down by clicking on one of the colored keyword boxes.
Using the search bar in Pinterest is such an easy way to find the right keywords to get people to click on your pins. Another way to use it is to find what is currently trending on Pinterest. Just click inside the search bar, and scroll down a bit to see what’s trending.
If you can somehow relate what is trending to your blog post/product, or even come up with new content relating to it, that will help get your pins come up in search results and get seen.
When implementing these Pinterest tips, your audience should grow, your pins should be seen by more people, you should get more clicks and traffic to your website/blog. These are the Pinterest tips that have helped me and my clients grow our Pinterest accounts.