Updated December 2022

Whether you are a business owner, blogger, creating a brand, starting a company, or a mix of all of these, Instagram branding is so important! You want to be recognizable with a nice aesthetic that makes people want to know more about you and your brand. You have such a short amount of time (I’m talking seconds) to grab the attention of someone viewing your Instagram profile.

Everyone and their mom are on Instagram so it can be hard to stand out sometimes. But that also means there is an endless amount of potential customers and followers waiting to find you.

This is where Instagram branding comes into play.

Branding is what grabs someone’s attention and gets them interested in your business. It’s part of what makes someone follow you and becoming a loyal follower or customer. This is why branding is so important and is something you can’t skip out on!

With Instagram, there are many things you can do to brand your profile. Keep reading to find out how to do that!

Highlight Covers

Starting with highlight covers, this is one of the first things people see when they go to your Instagram profile. Using highlight covers can give off a stylish and cohesive look to your profile. This won’t always be the case, but more often than not, someone will know if they want to follow you within seconds of viewing your Instagram profile. Highlight covers can make a profile look more put together and visually appealing right away. Highlight covers also give off a cleaner look to your profile.

Story Templates

Another way you can brand your Instagram is through story templates. Having cohesive colors, fonts, or layouts can help make your Instagram look more like a brand. It can help your brand look more recognizable. And once again, it can create a more visually appealing profile.

A lot of people these days watch Instagram stories more often than scrolling through their feed. Make sure you are taking advantage of that!

Related Reading: Must-Have Fonts for 2020

Are you a small business owner?

These 3 sets of Instagram templates are perfect for entrepreneurs, bloggers, and small businesses! They are chic and modern but can be customized to match your brand. They come in both post size (1080×1080) and story size (1080×1920).

Create an aesthetic look to your profile and stories with these Instagram templates!

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